University of Richmond

Nonprofit Marketing Certificate Program

Strong marketing is vital to the success of nonprofit organizations. Having a thorough understanding of marketing helps nonprofits make the most of limited resources. This certificate program is designed to provide a comprehensive overview of marketing basics, effective communication and promotion.

Students pursuing the Nonprofit Marketing Certificate will typically complete eight courses equaling 48 contact hours of instruction. This includes courses in three categories. Students must complete 30 hours of core courses, 12 hours of nonprofit marketing electives and 6 hours of fundraising and development.

Current course offerings
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Required Classes:

30 total hours

  • Nonprofit Marketing Basics I (6 hours)

  • Integrated Nonprofit Marketing: Communication I (6 hours) – prerequisite is Marketing Basics I

  • Integrated Nonprofit Marketing: Communication II (6 hours) – prerequisite is Communication I

  • Nonprofit Marketing Basics II (6 hours) – prerequisite is Marketing Basics I

  • Persuasive Development Writing (6 hours)

Nonprofit Marketing Core:

 12 total hours – choose two

  • Event Planning Inside & Out (6 hours)

  • Direct Mail & Constituent Communication (6 hours)

  • Nonprofit Market Research (6 hours)

  • ePhilanthropy/Online Fundraising Basics (6 hours)

Electives:

6 total hours – choose any electives from the IOP catalog